One Bike to Rule them all?

Motorcyclists, on average, own more than one motorcycle. Only truly hardcore automotive enthusiasts own more than one car, the financial and logistical constraints of the format conspiring to ensure that even most performance-oriented cars need to be able to function as someone’s only mode of practical transport. Motorcycles don’t have that problem.

Motorcycles

State of the Industry, Part 3: Bikes

Originally published in Slipstream magazine, April 2017. Welcome to the third and final part of our series examining the state and future of the motorcycle industry. Congratulations if you’ve made it this far, and hopefully some of the facts, figures and arguments put forward in the first two-part have resonated somewhat, or at last made you…

Suzuki Booth

State of the Industry, Part 2: Dealerships

Originally published in Slipstream magazine, March 2016. Welcome back for the second part in our three-part series analysing the State of the Motorcycling Industry. Some of you let us know last month that you were surprised at how opinionated the piece was, and you know what – you’re absolutely right. It’s my opinion that the motorcycle…

Suzuki Advert

State of the Industry, Part 1: Marketing

Originally published in Slipstream magazine, February 2018. It’s been another year of launches, announcements and behind-the-scenes news from the global Motorcycle Industry. Some of it is business as usual, still more represents continuing trends, but beneath it all lies evidence of growing bewilderment and panic amongst the world’s top manufacturers that evidences itself in almost everything…

I’m Back!

Has it really been that long? Yes, it’s been a whole 26 months – that’s more than two years – since I last posted a piece to BoyMeetsBike. Like many of my reviews, I still refer back to the piece I wrote on the Ducati X-Diavel; it’s a useful way to remind myself what exactly…

Cheap Transport or Expensive Hobby?

One of the key advantages that proponents of motorcycling will claim when trying to persuade a non-believer to join the church of leather and textiles is that a motorcycle is a much, much cheaper way to get around than a car. They’ll also claim that it’s a lot more enjoyable, but that’s very much subjective.…